Hot Topics: Canada October 2016

This month, Canadians celebrated cultural holidays and showed love for their favourite musicians and sports teams. Think about new ways to create meaningful connections around people’s interests and passions as you explore October’s other hot topics.

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Promising premieres

Hit television series “The Walking Dead” returned to the small screen for its season 7 premiere on October 23. Just a week earlier, the show was also renewed by AMC for an eighth season. Younger Canadian women took to Facebook and Instagram to share their excitement for both events.

Let the games begin

Men of all ages discussed the MLB post-season rivalries as the Toronto Blue Jays took on the Cleveland Indians in the American League Division Series. Men also cheered on the Toronto Raptors and the Toronto Maple Leafs as the basketball and hockey teams started off their seasons with multiple wins.

Politics and pundits

Older male political wonks took to Facebook and Instagram to express their thoughts on the lead up to Election Day in the US. They focused on pundits like Ken Bone and Anderson Cooper, as well as the political parties and the candidates themselves.
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Celebrations

Older women celebrated seasonal cooking, a long weekend and time with loved ones during Canada’s Thanksgiving weekend. Men and women of all ages celebrated Diwali, a religious festival in the Hindu faith that is commonly known as the festival of lights. And younger women got into the Halloween spirit, sharing their excitement for the spooky holiday on Facebook and Instagram.

Noise-makers
Canadian women of all ages took to Facebook to discuss Tragically Hip frontman Gord Downie and show support for his new album and his final shows. Younger women on Instagram also followed award-winning country and pop artists Carrie Underwood and Adele as they made tour stops in major cities across the country.