Hot Topics: Canada August 2016

Music and movies entertained Canadians on Facebook and Instagram in August. Politics was also top of mind, as Ontario Premier Kathleen Wynne captured attention for being active in pushing better transit in the province.

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All together

The Tragically Hip brought Canadians of all generations together on Facebook during its nationwide 2016 farewell tour.

Screen stealers

Released in early August, the action-packed movie “Suicide Squad” got mixed reviews from critics. But that didn’t stop avid fans from flocking to the theaters to view the hit film and their favourite A-list stars. Primarily filmed in downtown Toronto, the movie created quite a buzz among Canadian fans.

World leaders

With public transit top of mind in Ontario, Premier Kathleen Wynne garnered much attention as she pushed for better transit across the GTA and Ontario. Canadians weighed in with their thoughts on Facebook, expressing concern about rising costs and the need for better usage of tax dollars.

Big wins

Sports fans on Facebook cheered as Jamaican sprinter Usain Bolt won gold medals at the Rio Games. And Canadian sprinter Andre De Grasse also generated buzz on Instagram as he collected multiple medals for Canada in track and field.

In commemoration
The passing of American comic actor Gene Wilder sparked conversations on Instagram as Canadians paid tribute to the much-loved film and theatre icon. Canadians remembered him for his roles as Willy Wonka and Young Frankenstein, among others.

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What it means for marketers

Discover more insights about what mattered to people during the month of August in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.