In July, Canadians took to Facebook and Instagram to celebrate the country’s biggest annual festivity: Canada Day. They also cheered on major sporting events and fixated on the latest mobile gaming craze.
The Canadian release of “Pokémon Go” came with a widespread fascination with the gaming app, leading people to share their quest to catch ’em all on Facebook and Instagram.
July also hosted rumours around the upcoming release of the new Apple iPhone, as people on Facebook speculated on everything from its official name and camera to its home button, release date and more.
Canadian comedian Mike Ward dominated a big part of the Entertainment conversation on Facebook. The comedian, who was charged with a human rights violation over a joke he made about a handicapped performer, is crowdsourcing legal fees for his appeal.
People on Facebook also shared their reviews for one of the biggest summer blockbusters: the female-led “Ghostbusters” film.
People on Instagram shared their photos from the Canadian Open in Oakville, Ontario, where Jhonattan Vegas took the top spot. People also showed support for Canadian tennis star Milos Raonic, who made it to the quarter finals in the Rogers Cup, hosted in Toronto.
Finally, Canadians joined the international conversation, sharing their excitement on Instagram for the Portugal National Football Team, the winners of this year’s Euro Cup soccer tournament.
What it means for marketers
Discover more insights about what mattered to people during the month of July in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.