Hot Topics: Canada June 2016

Canadians on Facebook and Instagram spent the month of June sharing their excitement over the summer holidays, their thoughts on major political events and support for their favourite musicians.

facebookiq_hottopics_june2016_ca_fb

Celebrations

Women on both platforms celebrated dads on Father’s Day with photos and kind words. Early Canada Day plans were also on their minds.

On Instagram, women shared their photos celebrating the Muslim holy month of Ramadan. Younger women also celebrated their achievements during the graduation season.

In the news

Gay Pride was a big topic of conversation for men and women on Facebook and Instagram, as Canadians showed their support for those affected by the tragic nightclub shooting in Orlando.

People also discussed the potential economic impact of Brexit—that is, the UK’s decision to exit the European Union.

Let the games begin

Men on Instagram were caught up in the excitement of the ongoing UEFA Euro Cup soccer tournament. On Facebook, Canadian men discussed the controversial deal that saw Montreal Canadiens defender P.K. Subban traded to the San Jose Sharks.

Hitting the right notes

Women on Instagram shared their photos of major concerts taking place across Canada, as City and Colour, Mumford & Sons, Florence and the Machine, the Dixie Chicks and others made tour stops around the country.

In commemoration

Canadian men on Facebook and Instagram paid their final respects to The Greatest, The Peoples’ Champion: Mohammed Ali.

facebookiq_hottopics_june2016_ca_ig

What it means for marketers

Discover more insights about what mattered to people during the month of June in the charts above. And check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.