Hot Topics: United Kingdom April 2016

Conversations across Facebook and Instagram during April were led by an older-than-usual group of men and women. Rumours of Prime Ministerial indiscretion and the passing of two entertainment icons dominated these discussions, while younger chatter was more concerned with Sports and Entertainment.

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World leaders

Prime Minister David Cameron’s tax affairs in the wake of the Panama Papers scandal were the big topic on Facebook, particularly among older people. And Queen Elizabeth II’s 90th birthday caught the attention of older female Instagrammers.

In commemoration

American musician and actor Prince and British comedienne Victoria Wood joined the roll call of beloved entertainers who passed away in 2016 and were mourned by a predominantly older group of fans.

Let the games begin

The launch of the sixth season of “Game of Thrones” was huge news for younger people on Facebook and Instagram, while a younger male-skewed audience on both platforms got psyched up for WrestleMania 32. The London Marathon also proved a popular topic, particularly for older women on Instagram.

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Delve deeper into the topics of the day in the charts above, and check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.