Hot Topics: Canada March 2016

In March, Canadians united to cheer on Prime Minister Trudeau as Washington rolled out the red carpet for his long-anticipated visit. Many conversations were geared around planning for Easter celebrations, while others continued to speculate on the ongoing tech rivalry between Apple and Blackberry.

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Celebrations

In preparation for Saint Patrick’s Day, Good Friday and Easter, middle-aged women on Facebook traded favourite recipes and décor ideas to make these holidays extra-special for their friends and families. On International Women’s Day, this group also celebrated women’s achievements in the social, economic, cultural and political spheres and made fresh commitments to work towards closing the gender gap.

Brand buzz

Speculating about the upcoming iPhone 7 continued to be a popular sport, as younger women on Facebook shared rumors and predictions. Similarly, on Instagram, younger men and women traded perspectives on Blackberry’s anticlimactic release of the Android-powered Priv hardware and lower-than-anticipated hardware sales.

Commemoration

Former Toronto mayor Rob Ford passed away this month, and older men and women on both Facebook and Instagram paid their respects.

Noisemakers

In the music and entertainment world, Death Cab for Cutie’s cross-Canada tour captivated younger women on Instagram. Garth Brooks also filled stadiums across the country and was top of mind for younger women on Instagram.

Let the games begin

Also on both platforms, younger and older men alike tuned into and talked about the NCAA Men’s Division I Basketball Tournament, which took place throughout the month.

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What it means for marketers

This month shows that significant moments, holidays and celebrations capture people’s attention in many forms, whether we see it in a technology launch, political excursion or in international events and holidays. How can your brand be where life happens in order to make the most of your marketing spend? Tap into upcoming seasonal events by downloading our Canadian Seasonal Moments Guide to discover more about what people share and how to become a part of the conversation.