A Modern Welcome for the Year of the Monkey

When Lunar New Year arrives, homes fill with the smells of holiday meals and the sounds of people reuniting. Children receive their red money envelopes, and the whole family shares symbolic food and gifts to welcome a new phase of the lunar calendar.

To explore how technology is adding a modern twist to Lunar New Year traditions across five markets in Asia, Facebook IQ commissioned Ipsos to survey 2,540 people in Hong Kong, Singapore, South Korea, Taiwan and Vietnam about the holiday. We also analyzed Facebook and Instagram data.

As we saw last year, people travel for the holiday and bring their devices with them. From researching travel plans on Facebook to finding new gift inspiration on Instagram, technology is empowering people to extend their celebrations.

 

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