This past Holiday season showed us that the m-commerce dress rehearsal is over and mobile is now integrated into how people shop and buy. Indeed, Facebook data reveal that in Holiday season 2015 Millennials, Moms and Multicultural shoppers in the US collectively drove 81% of all mobile transactions.1 Read on to find out more about these shoppers and learn how brands can build on the momentum from the Holidays to further unlock the m-commerce opportunity in 2016.
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Source: 1 Facebook internal data, US only, Nov–Dec 2015. Analysis of conversion pixel and App Events data for ads that were shown to people ages 18+ on Facebook. The gaming vertical is excluded from this analysis.