Hot Topics: November 2015

Check out the graph below to discover what mattered most to people on Facebook in the US during the month of November. And see what November’s Hot Topics were in Australia, Canada and the UK.

FacebookIQ_Hot-Topics_November_US
November’s Hot Topics show how many things are better together. From Cyber Monday and Black Friday rounding out the Thanksgiving holiday weekend to the multiplayer role-playing video game “Fallout,” people on Facebook talked about many things that had a natural partner.

Younger men noticed that Cameron Newton throwing a career-high of 5 touchdowns was possible because his teammates on the Carolina Panthers were able to catch his passes. Younger men also discussed whether a GOP debate is better when hosted by Seth Meyers on “Late Night.”

Women talked about how much better the modern remake of Alanis Morissette’s song “You Oughta Know” was after she sang it with James Corden on the “Late Late Show.” Women also buzzed about the duet between Chris Stapleton and Justin Timberlake at the Country Music Awards.

And older men and women joined together to celebrate the life of Senator and “Law and Order” star Fred Thompson after his passing on November 1 and discuss the tragedy of the attacks on Paris on November 13.

Better together is not just about topic pairings. People turn to Facebook time after time to connect with the people and brands that matter to them. What would be better if paired with your brand? How can your messaging partner with a once-a-year event or the Holiday Season? What partnerships can you create to better reach your audience?

 

Hot Topics in AU, CA, the UK and the US

November launched the Holiday Season, and women around the world turned to Facebook to talk about current and upcoming festivities. Women in Australia, the UK and the US talked about American Thanksgiving (Canada’s Thanksgiving was in October) while women in all 4 countries buzzed about Diwali and Black Friday and started looking forward to Christmas and the music that accompanies it.

Meanwhile, men in all countries except the US celebrated Movember, the international month of men growing moustaches to raise awareness of cancer.

Celebrations paused on November 13, as the attacks on Paris captured people’s attention globally. Men and women of all ages turned to Facebook to follow and discuss the attacks, so much so that it was the second most-talked-about global event of 2015.

By understanding more about moments that matter to people, brands can deliver highly creative, personally relevant experiences that matter more to their consumers.