Hot Topics: Canada September 2015

September’s Hot Topics shows Canada looking to its southern neighbour as well as the world for entertainment and news.

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US football team the New England Patriots sparked an interest amongst older men. Meanwhile, younger men went on Facebook to comment on the Washington Capitals, who recently played the Montreal Canadiens in the NHL’s regular season.

Women also looked abroad for entertainment, this month in the form of songs. Surprisingly, both “Uptown Funk” by Mark Ronson and Bruno Mars and “Drunk in Love” by Beyoncé hit the charts rather than the artists themselves. “Uptown Funk” was especially popular amongst older women, who likely heard the song in viral videos long after its original release date.

TV shows and movies allowed both genders to reminisce. Younger women showed their excitement about “Zoey 101,” a show that aired on Nickelodeon 10 years ago, as secrets about this show were revealed. Similarly, older men re-explored X-Men as “X-Men: Apocalypse” began principal photography in Montreal this month. For marketers, this serves as a reminder that childhood passions can resurface for adults and generate an even bigger commotion.

Check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.

 

Download the Canada PDF version here.

See Hot Topics for Australia September 2015.

See Hot Topics for United Kingdom September 2015.

See Hot Topics for United States September 2015.