Hot Topics: Australia June 2015

Public figures stood out tall in Australia among discussions that took place in June on Facebook. Australians commemorated and shared their admiration for stars in the entertainment, sports and music industries.

The passing of English actor Christopher Lee dominated Australian conversations on Facebook as men and women shared fondly about the revered movie star’s illustrious career, including roles as Dracula, Saruman in “Lord of the Rings” and Count Dooku in “Star Wars.” Tributes from sports legends and fans also poured in for former New Zealand All Blacks captain Jerry Collins, who died in an unfortunate car crash in France.

A concert mishap that became a Hot Topic, Foo Fighters’ front man Dave Grohl performed with a broken leg after falling off the stage, drawing admiration from men and women alike for his rocker spirit.

Samsung was the centre of discussion on Facebook in Australia after researchers revealed that 600 million of the South Korean company’s mobile devices might be vulnerable to cyber attacks, which could affect many Australians. Australian retailer Woolworths was discussed as its CEO resigned amidst plans to cut 1,200 jobs. Many people were also excited about the arrival of the Apple Watch for purchase in Australia on 17 June.

Men and women of all ages shared Ramadan-related thoughts and words of encouragement on Facebook during the holy month of fasting and prayer, which began on 17 June. Among older men and women, Australian Human Rights Commission President Gillian Triggs, who had been locking horns with the government, was widely discussed.

Sports fans cheered on the Australia Matildas’ FIFA Women’s World Cup performance against USA, even though the team fell short. Men in Australia buzzed about the North Queensland Cowboys, who staged one of the biggest comebacks in National Rugby League history. They also shared their excitement about the Geelong Football Club’s trashing of Essendon.

Discover more insights about what mattered to people during the month of June in the charts below, and check out Hot Topics from Facebook IQ every month to gain a deeper understanding of your target audiences, develop more relevant creative and plan media more effectively.

 

FBIQ_Hot_Topic_June_2015-AU

 

Download the Australia PDF here.

See Hot Topics for United States May 2015.

See Hot Topics for Canada May 2015.

See Hot Topics for United Kingdom May 2015.