Super Bowl On Facebook

The Big Gathering XLIX

The Big Game is much more than just a game—it’s a national holiday that brings us together.

Over 65 million people joined the conversation about Big Game XLIX  on Facebook worldwide.1 In total, they generated 265 million posts, comments and likes.1

Second-screening was also big throughout the game. 87% of US game-related posts were on mobile as people replayed and responded to the action.2

To find out which moments engaged the crowds the most and how marketers can leverage events like this in the future, check out our infographic below.

FBIQ-super-bowl-infographic_v06-750px

 

Download the PDF here.

 

Note 1: Source: Facebook internal, aggregated data based on reported and inferred global data for Feb 1, 2015. Age references based on self-reported data.
Note 2: Source: Facebook internal, aggregated data based on reported and inferred US data for Feb 1, 2015.