They say you can’t buy love, but that certainly didn’t stop Americans from spending an estimated $17.3 billion on Valentine’s Day in 2014.1 Year after year, people declare their love on Cupid’s holiday through last-minute gifts, heartfelt messages and a remarkable number of marriage proposals.
On Facebook, Valentine’s Day is not just for couples. True, it is the place where couples share relationship milestones and their friends like and comment to join the celebration. But Facebook is also a place where love is declared for friends, family and all those we hold close (even pets). It is a place where singles and couples alike have something to share—where Valentine’s Day is for everyone.
To see what makes Facebook the place for Valentine’s PDA in all its forms, check out our Valentine’s Day infographic below.
How brands can seize the moment
Engage with the engaged: Valentine’s Day is one of the most popular days of the year to get engaged.2 The weeks following the holiday are the perfect time to reach out to newly engaged couples, as well as the some 2.6 million other engaged couples on Facebook.3 As the average engagement spans 14 months,4 brands have a long run-up to connect with newly engaged couples and become a potential partner through the entire wedding journey and beyond.
Aim your arrow at gift-hunting men: Nearly 8 out of 10 people who talk about Valentine’s Day gifts on Facebook are ages 18–44.5 And nearly two-thirds of Americans don’t begin planning until a week or less before the holiday,6 making the days leading up to February 14 an ideal time to connect with younger, gift-hunting shoppers, especially men, who will be doing most of the Valentine’s gift spending.
Spread the love: Love is the most popular topic on Facebook on Valentine’s Day among those in a relationship and singles alike. Reach out to the millions of Americans who are not in a romantic relationship on Valentine’s Day with uplifting reminders to celebrate the many kinds of love in their lives, including love for family members, friends, pets and, most importantly, themselves.
See how other countries celebrate Valentine’s Day on Facebook: