At many people’s Thanksgiving tables this year, there was an increasingly familiar guest: a mobile phone. Some 88% of people who were on Facebook during the Thanksgiving holiday accessed the platform on mobile.1
It was an eventful holiday on Facebook. More than 171 million people globally generated more than 1.2 billion posts, comments, likes, shares and other interactions on Facebook related to Thanksgiving and holiday shopping, including Black Friday and Cyber Monday.2
Our data also show that conversations around Thanksgiving on Facebook picked up well before the holiday actually arrived. The same went for Black Friday and Cyber Monday, suggesting that people—and brands—no longer solely focus on the deals of those traditional shopping days.
For more information, check out “Thanksgiving Week 2014 at a Glance” below for insights, including the most-talked-about toys and gadgets on Facebook.
Download the PDF version here.