Facebook IQ

Real Life. Real Insight. Real Action.

By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.

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Moving at a Mobile Minute

2016 was the first year that Facebook saw more mobile conversions than desktop conversions for the entire Holiday Season. The upswing in m-commerce started on Black Friday, with the mobile portion of online transactions growing by 55% year over year. And it continued throughout the Holidays. Explore what this means for marketers now and in the year ahead.

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How Virtual Reality Facilitates Social Connection

66% of people surveyed in the US believe that virtual reality will become a part of everyday life. To get a glimpse of this future, Facebook IQ studied what it feels like to use an Oculus Rift to meet someone new. Here's what we learned.

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More Than a Message: Messaging Means Business

People who message businesses are paving a new path to purchase. 53% say they are more likely to shop with a business they can chat with—and 67% plan to message businesses even more over the next two years. Discover how mobile messaging can help you ignite more powerful personal connections than ever.

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Facebook IQ

People Insights

Better understand attitudes and behaviors in aggregate, online and offline.

Facebook IQ

Holidays & Events

See how people mark different holidays, seasons, events and milestones on Facebook.

Facebook IQ

Industry Research

Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.

Facebook IQ

Monthly Spotlights

Get the latest updated Facebook stats and trending topics on a regular basis.