Facebook IQ

Real Life. Real Insight. Real Action.

By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.

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More Than a Message: Messaging Means Business

People who message businesses are paving a new path to purchase. 53% say they are more likely to shop with a business they can chat with—and 67% plan to message businesses even more over the next two years. Discover how mobile messaging can help you ignite more powerful personal connections than ever.

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A Mobile Decision: How US Students Return to Higher Education

Higher education isn’t just for students about to graduate from high school. 73% of people with an interest in higher education on Facebook are over 24 years old, and they're using mobile to research their school choices. 2  Read on to uncover how mobile has changed the game for modern students.

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Facebook IQ

People Insights

Better understand attitudes and behaviors in aggregate, online and offline.

Facebook IQ

Holidays & Events

See how people mark different holidays, seasons, events and milestones on Facebook.

Facebook IQ

Industry Research

Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.

Facebook IQ

Monthly Spotlights

Get the latest updated Facebook stats and trending topics on a regular basis.