Facebook IQ

Real Life. Real Insight. Real Action.

By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.

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Holidays 2016: ‘Tis the Season of Surprises

From sending out season’s greetings to shopping for loved ones, the Holiday to-do list remains the same. But how we cross items of that list is changing. More and more, people are using digital—especially mobile—to connect and shop during the Holiday season. Check out our research about Holiday habits and attitudes in 17 markets around the world.

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Video Interview: What Your Campaign Measurement Is Telling You

What's your measurement telling you about your campaign? Watch as Facebook researcher Dan Chapsky and professors Brett Gordon and Florian Zettelmeyer of Northwestern’s Kellogg School of Management explore why methodology matters, and gain an expert point of view on how it impacts ad performance. 

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Facebook and Instagram: A Tale of Two Feeds

At the best of times and the worst of times—and all the moments in between—people turn to both Facebook and Instagram. But our newest study shows that each feed plays a different role in their lives. Find out more about the culture of each community and what it all means for marketers.

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Facebook IQ

People Insights

Better understand attitudes and behaviors in aggregate, online and offline.

Facebook IQ

Holidays & Events

See how people mark different holidays, seasons, events and milestones on Facebook.

Facebook IQ

Industry Research

Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.

Facebook IQ

Monthly Spotlights

Get the latest updated Facebook stats and trending topics on a regular basis.